I founded and led the creation of Redstone Connect, an auxiliary support center designed to enhance operational efficiency at the property level—particularly in leasing and renewals. This centralized team provided critical after-hours support to connect with prospects, advance applications, sign leases, and answer questions outside of standard business hours.
Key accomplishments include:
Hiring and onboarding a team of nine after-hours leasing agents
Achieving profitability within the first year, generating $20,000 in monthly recurring revenue (MRR)
Driving measurable improvements in leasing performance, including:
33% increase in speed to lease
26% increase in lead-to-tour conversion
Offering critical operational coverage and continuity, especially during periods of on-site turnover or staffing gaps
Redstone Connect has become a vital function in improving the leasing experience for both prospects and on-site teams, while creating a scalable, revenue-generating service within the organization.
I led the creation of Redstone Residential’s in-house Secret Shop Program, developed in response to high vendor costs and limited operational insights from third-party shop providers. Our goal was to build a more effective, cost-efficient solution that would directly inform and elevate our leasing performance.
Key achievements include:
Designing the financial model, reporting structure, and implementation plan
Organizing and training internal teams to conduct targeted secret shops across properties
Achieving profitability within the first month, generating nearly $5,000 in monthly recurring revenue
Driving a 11-percentage point increase in secret shop scores within the first three months
Using shop insights to refine leasing strategies, identify performance gaps, and track key performance indicators (KPIs) critical to conversion and customer experience
The program not only improved the quality and frequency of leasing feedback, but also empowered teams to take data-informed action, ultimately strengthening our leasing outcomes and reducing reliance on external vendors
Product Vision & Stakeholder Alignment
Initially, the project lacked a clearly defined vision, prompting the formation of a cross-functional committee to identify and address student departure and return gaps. As Product Owner, I worked closely with the Admissions Office and Registrar to define priorities based on student wellbeing and institutional metrics such as retention and graduation rates. The vision evolved into a more holistic approach to onboarding and offboarding students taking a leave of absence.
Backlog & Sprint Planning
Though we didn’t have a formal Product Backlog, priorities emerged through ongoing committee meetings where we collectively identified and scoped tasks. Each sprint was focused on a long-term objective, such as clarifying communication protocols, streamlining withdrawal procedures, and building re-engagement points. I led sprint planning by breaking down these goals into manageable steps and facilitating cross-team collaboration.
Role as Scrum Master
I also served as Scrum Master, helping remove blockers—including institutional resistance and ambiguity around roles in the offboarding process. A major challenge was that this initiative had no existing precedent, which meant navigating uncertainty and advocating for change across siloed departments.
Implementation & Increment
Each phase of the project delivered tangible outputs, culminating in the launch of a leave of absence interview process. This allowed us to engage directly with nearly 50 students per month, providing closure for those leaving and building a path for reentry. These interviews turned a transactional process into a relational, student-centered experience.
Reflection & Iteration
After launch, we reconvened to adjust procedures and language to reflect a more compassionate approach. If repeated, I would have emphasized earlier that the initiative was not about enrollment numbers—it was about demonstrating institutional care. Framing the process through the lens of empathy, not bureaucracy, would have accelerated buy-in and improved the offboarding experience even more.